Every day, we interact with some of Kenya’s biggest companies. We buy their products, use their services, and contribute to their growth in small but consistent ways. Whether it’s shopping, banking, transport, or energy, our money keeps these businesses moving. But for the longest time, that relationship has ended at consumption, we pay, we use, and we move on, without necessarily sharing in the value being created.
What mostly goes unnoticed is that many of these companies are listed on the stock market. This means there is an opportunity to move beyond simply being a customer to becoming a part owner. In practice, however, that shift has not been easy. Investing has traditionally felt like a separate world, one that requires processes that feel unfamiliar to many people. As a result, ownership has felt out of reach for some individuals, even when the interest is there.
Also read: A Ksh 1,000 Investment in Stocks
Ziidi Trader, powered by M-PESA, is helping bridge that gap by simplifying access to the stock market and connecting it to a platform people already use the My One App. Built within this ecosystem, Ziidi Trader creates a familiar entry point into investing. It brings the idea of ownership closer to home: the same environment you rely on for everyday financial services can also be a gateway to participating in the growth of listed companies, including Safaricom itself.
This is where the shift from consumer to owner comes in, and it’s no longer an abstract idea. The same companies you interact with daily are no longer just service providers. They can become part of your portfolio. That shift changes perspective. You begin to look beyond transactions and start paying attention to performance, growth, and long-term value. It builds awareness, confidence, and a stronger connection to how the economy works.
Importantly, this journey doesn’t require a large starting point. The ability to begin small and build over time makes ownership more accessible and realistic. It allows more people to participate in a way that aligns with their income and goals, rather than waiting until investing feels “affordable enough.” Over time, these small steps compound into something meaningful, both financially and in how we engage with the market.
At its core, Ziidi Trader is enabling more than just easier trading. It’s enabling a mindset shift. It’s opening the door for more Kenyans to move beyond consumption and take up space as participants in the growth of the companies around them. In doing so, it’s helping redefine what it means to be part of the economy, not just as a customer, but as an owner.
Step into ownership through Ziidi Trader on the My One App!
If you haven’t already, get started by following these steps: Download and open the My One App, go to Financial Services, select Ziidi Trader, accept the Terms & Conditions, and complete your onboarding.
Disclaimer: Any content provided on Ziidi Trader with respect to various Issuers is provided for informational purposes only and does not constitute investment advice, financial advice, trading advice, or any other form of recommendation. Safaricom does not assess the suitability or appropriateness of any investment for individual users.
CEO & Co-Founder, Abojani Investment
Robert Ochieng is a visionary entrepreneur and the co-founder of Abojani Investment, a leading financial education platform in Kenya that has empowered over 20,000 Africans to embark on their investment journeys. As CEO, he has demonstrated an unwavering commitment to financial literacy, successfully demystifying money and investments and making them accessible and relevant to individuals from all walks of life.
Running Thriving Investment Communities
Robert’s influence extends well beyond Abojani Investment’s core offerings. He has actively fostered a sense of community by running investment forums and groups with a vast following of over 300,000 Africans. These communities provide a safe space for individuals to exchange ideas, share experiences, and support each other on their investment journeys.
Vision for the Future
As co-founder of Abojani Investment, Robert envisions a financially empowered Africa. He strives to expand the reach of his financial education initiatives, enabling millions more to gain the knowledge and confidence needed to achieve their financial goals. His vision is to create a society where every individual has the tools and understanding to build lasting wealth and prosperity.
Professional Background
Robert Ochieng is a highly accomplished CEO at the helm of Abojani Investment, an investment and advisory firm in Kenya. He is a seasoned professional with over 14 years of experience in IT, Finance, and leadership.
His career includes key roles at prominent institutions such as Equity Bank, Gulf African Bank, Guaranty Trust Bank (GTBank) and Airtel.
Robert’s expertise has also been sought after by the National Treasury for consultancy on planning and budgeting systems, showcasing his exceptional knowledge and skills in the field. Passionate about driving meaningful conversations and collaborations between academia, industry, and the public sector, Robert actively engages in research projects focusing on digital transformation within the financial services sector. With his visionary leadership and strategic insights, Robert Ochieng continues to make a significant impact in the business world.
