On Thursday, 20th March 2025, Nairobi’s skies were alight with fireworks, signaling more than just a celebration. It was the birth of a new chapter, new era in the insurance industry. NCBA Group officially unveiled its newly rebranded NCBA Insurance Company, marking the transition from AIG Kenya to NCBA-IG.
This unveiling was not just about a name change but represented a significant evolution in the company’s journey, one that promises to reshape the insurance landscape in Kenya and beyond. It was a momentous occasion, highlighted by a stunning fireworks display that lit up the Nairobi skyline, symbolizing the bold new era ahead.
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The transformation from AIG to NCBA Insurance has been in the works since July 2024, when NCBA fully acquired AIG Kenya. This acquisition set the stage for the rebranding, aligning the insurance business with NCBA Group’s broader vision of expanding its footprint in the financial services sector.
The unveiling of NCBA Insurance Company is not just about a fresh logo and a new name. It reflects the integration of the insurance arm into NCBA’s strong, trusted brand, which has built a solid reputation across Kenya and the African continent.
The new identity, NCBA-IG (NCBA Insurance Group), is poised to make a lasting impact on the market by offering customer-centric, innovative insurance solutions.
As the clock struck the unveiling hour, the city’s dull, overcast skies gave way to a spectacle of lights. The fireworks were not just a visual treat but a powerful statement of NCBA’s commitment to leading the charge in Kenya’s ever-growing insurance industry.
With the insurance market valued at over KES 309 billion in 2023 and expected to grow at a 10% compound annual growth rate (CAGR), NCBA-IG is strategically positioned to capitalize on this expansion. The company aims to tap into the increasing demand for insurance products by offering tailored solutions that meet the diverse needs of the Kenyan population.
Stella Njunge, the Managing Director of NCBA Insurance Company, highlighted that being part of the NCBA family has empowered the company to deliver exceptional products and services to a wider range of customers.
The strength of the NCBA brand, coupled with its deep local market knowledge, will enable NCBA-IG to foster greater financial inclusion and ensure that more Kenyans have access to the insurance products they need for financial security.
This new phase in NCBA’s journey reflects the company’s commitment to ensuring that its customers are at the heart of its strategy, providing them with value-driven, accessible, and relevant insurance solutions.
As NCBA Insurance starts this exciting new journey, the company is set to make waves in the insurance sector, blending innovation with tradition. With a fresh identity and a strong commitment to customer satisfaction, NCBA-IG is poised to play a key role in shaping the future of insurance in Kenya.
The unveiling was not just an event. The unveiling was a celebration of transformation, growth, and the promise of a more secure financial future for all.
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