If you have a particular goal in life, you can find numerous books that offer guidance on how to achieve it. The secret is to gain insights from those who have already accomplished what you desire. You can learn invaluable lessons from the experiences and wisdom shared in books If you’re a business owner seeking success, here are some book recommendations to consider:
The One Thing by Phil Cooke
If you were only allowed to succeed in achieving ONE thing in the next 12 months, what would that ONE thing be? The book talks about how you can focus on the one big thing(OBT) that defines your life’s purpose. This book is very useful if you are struggling with what you can focus on in life & in the new year. The more concentrated your attention is on something, the more powerful the energy, flow, movement, and momentum will forge behind it, and the more likely you’ll be to succeed. Many successful people attribute their success to this laser focus on ONE clear OBT every year.
The Joy of Accounting by Peter Frampton and Mark Robilliard
Truth be told, most business owners are passionate about what they do but they may not be necessarily good with financial management aspects of their business yet in the long run, finance is what creates a sustainable business. The book makes it easy for people from non-finance backgrounds to understand the five aspects of finance which are revenue, equity(capital), liabilities, assets, and expenses, popularly known as RELAX in the book. One of the most profound things I learned from the book is that revenue is not necessarily money since not all payments are made upfront.
The 12 Week Year by Brian Moran and Michael Lennington
This book will help you get more done faster. It is a simple planning system presented in a quick and easy way to read. It is aimed at executing faster, the plans that we make. It breaks a year into 90-day periods if we want to win. So I break down my year into 90-day segments and have a clear plan of exactly what I need to do to make my business plans happen.
CEO & Co-Founder, Abojani Investment
Robert Ochieng is a visionary entrepreneur and the co-founder of Abojani Investment, a leading financial education platform in Kenya that has empowered over 20,000 Africans to embark on their investment journeys. As CEO, he has demonstrated an unwavering commitment to financial literacy, successfully demystifying money and investments and making them accessible and relevant to individuals from all walks of life.
Running Thriving Investment Communities
Robert’s influence extends well beyond Abojani Investment’s core offerings. He has actively fostered a sense of community by running investment forums and groups with a vast following of over 300,000 Africans. These communities provide a safe space for individuals to exchange ideas, share experiences, and support each other on their investment journeys.
Vision for the Future
As co-founder of Abojani Investment, Robert envisions a financially empowered Africa. He strives to expand the reach of his financial education initiatives, enabling millions more to gain the knowledge and confidence needed to achieve their financial goals. His vision is to create a society where every individual has the tools and understanding to build lasting wealth and prosperity.
Professional Background
Robert Ochieng is a highly accomplished CEO at the helm of Abojani Investment, an investment and advisory firm in Kenya. He is a seasoned professional with over 14 years of experience in IT, Finance, and leadership.
His career includes key roles at prominent institutions such as Equity Bank, Gulf African Bank, Guaranty Trust Bank (GTBank) and Airtel.
Robert’s expertise has also been sought after by the National Treasury for consultancy on planning and budgeting systems, showcasing his exceptional knowledge and skills in the field. Passionate about driving meaningful conversations and collaborations between academia, industry, and the public sector, Robert actively engages in research projects focusing on digital transformation within the financial services sector. With his visionary leadership and strategic insights, Robert Ochieng continues to make a significant impact in the business world.



