We have become increasingly dependent on our phones for some of the most ordinary parts of everyday life. We send money, pay bills, manage subscriptions, work, shop, communicate and even manage services around our homes, all from a device that sits in the palm of our hands. But as more services move online, an interesting problem has emerged: convenience can sometimes create complexity. We may have digital solutions for almost everything, but if every service requires a different app, login, menu or process, the experience can quickly become overwhelming.
This is why the next phase of digital transformation is about making things easier. It’s now a question of how quickly and easily can one get stuff done. For customers, a good digital experience should remove friction, simplify choices and bring frequently used services closer together.
This shift is particularly relevant in Kenya, where mobile technology has become deeply integrated into everyday life. From making payments and managing finances to accessing connectivity and staying connected while travelling, customers increasingly expect services to be available instantly and in a way that feels intuitive. The phone has become more than a communication device; it has become a personal tool for managing everyday life.
That is the thinking behind the continued evolution of My OneApp by Safaricom. Rather than simply adding more functionality, the latest version focuses on making the experience easier to navigate and more practical for everyday needs. The updated mini-apps view, for example, gives users a simpler way to find and access different services without having to work through complicated menus. It may seem like a small improvement, but these small moments of convenience matter when they are repeated every day.
The same thinking extends to home connectivity. Customers using Home Fibre can now manage their Secure Internet directly through My OneApp, bringing another aspect of managing connectivity into one place. For someone working from home, managing a household or simply trying to stay connected, being able to access these controls without navigating through multiple platforms can make the experience significantly more seamless.
Travel is another area where convenience matters most when you are already on the move. Roaming is often something people think about just before or after crossing a border, when time and connectivity are particularly important. With the updated My OneApp, customers can enable roaming and purchase roaming bundles directly from the app. Instead of treating roaming as a separate process, it becomes part of the same digital experience customers are already familiar with.
Payment is also becoming less about a single option and more about flexibility. The latest version of My OneApp brings different payment methods onto one screen, allowing customers to choose between M-Pesa, Bonga or ShirikiPay. Giving customers options in one place recognises a simple reality: convenience does not look exactly the same for everyone. What matters is being able to choose the option that works best for you without unnecessary steps.
Then there are the everyday financial tasks that are easy to overlook but can have a significant impact on how we manage our money. Standing orders, for example, can help automate recurring payments and reduce the need to remember the same transaction every month. With Ratiba standing orders now easier to set up through the app, another traditionally administrative task becomes something that can be handled quickly from a phone.
What ties all these improvements together is a broader change in customer expectations. People are increasingly looking for digital services that fit into their lives rather than requiring them to adjust their lives around the technology. The best digital experiences are often the ones that you barely notice because they make a task feel natural. You open the app, find what you need and move on with your day.
This is ultimately where digital convenience is heading. It is not necessarily about having the longest list of features. It is about creating an experience where useful services are easier to discover, choices are clearer and everyday tasks require fewer steps. As our lives become more digitally connected, simplicity itself is becoming a valuable form of innovation.
The latest My OneApp version is now available on both Android and iOS, bringing these new and upgraded features to customers. It is another example of how digital platforms are evolving alongside the people who use them, moving from simply providing access to services to making everyday interactions faster, simpler and more connected.
#My OneApp #Convenience
CEO & Co-Founder, Abojani Investment
Robert Ochieng is a visionary entrepreneur and the co-founder of Abojani Investment, a leading financial education platform in Kenya that has empowered over 20,000 Africans to embark on their investment journeys. As CEO, he has demonstrated an unwavering commitment to financial literacy, successfully demystifying money and investments and making them accessible and relevant to individuals from all walks of life.
Running Thriving Investment Communities
Robert’s influence extends well beyond Abojani Investment’s core offerings. He has actively fostered a sense of community by running investment forums and groups with a vast following of over 300,000 Africans. These communities provide a safe space for individuals to exchange ideas, share experiences, and support each other on their investment journeys.
Vision for the Future
As co-founder of Abojani Investment, Robert envisions a financially empowered Africa. He strives to expand the reach of his financial education initiatives, enabling millions more to gain the knowledge and confidence needed to achieve their financial goals. His vision is to create a society where every individual has the tools and understanding to build lasting wealth and prosperity.
Professional Background
Robert Ochieng is a highly accomplished CEO at the helm of Abojani Investment, an investment and advisory firm in Kenya. He is a seasoned professional with over 14 years of experience in IT, Finance, and leadership.
His career includes key roles at prominent institutions such as Equity Bank, Gulf African Bank, Guaranty Trust Bank (GTBank) and Airtel.
Robert’s expertise has also been sought after by the National Treasury for consultancy on planning and budgeting systems, showcasing his exceptional knowledge and skills in the field. Passionate about driving meaningful conversations and collaborations between academia, industry, and the public sector, Robert actively engages in research projects focusing on digital transformation within the financial services sector. With his visionary leadership and strategic insights, Robert Ochieng continues to make a significant impact in the business world.
